The Best Property Management Choice in DFW for Long-Term Owners 

In the competitive landscape of Dallas–Fort Worth’s property management industry, few stories are as deeply personal—and professionally inspiring—as the journey of Luz and Joel, co-founders of Touchstone Property Management. 

After 14 years of dedication at a previous firm where they helped grow the portfolio from just 3 properties to over 100, Luz and Joel made a pivotal decision: to start fresh, with a business anchored in personal care, independence, and long-term stability for their family. 

Now thriving in their fourteenth year of operation, Touchstone has become a reliable name among A, B, and C class property owners across the DFW area—offering a balance of professional acumen, tenant care, and owner transparency rarely seen in today’s industry. 

The Early Days: Courage, Clarity, and a Calculated Leap 

Starting any business takes courage, but for Luz and Joel, it was more than just a leap of faith. It was a calculated and heartfelt transition. After nearly a decade and a half helping scale someone else's vision, they recognized it was time to build something of their own—one that reflected their personal values and long-term priorities. 

“We didn’t want to be part of a system that was losing touch with people,” Joel once shared. “We wanted a business that was still human at the core—where residents feel seen and owners know who’s picking up the phone.” 

Why Touchstone? A Commitment to Hands-On Management 

Touchstone was founded on three pillars that remain at the center of its operations today: 

1. Personal Care: Luz and Joel remain involved in day-to-day operations and client relationships. Property owners never feel like a number—because they aren’t one. 

2. Autonomy: By owning the company, they preserved the freedom to build processes, hire people, and design services that align with their values—without compromising for shareholder pressure or corporate red tape. 

3. Family and Financial Stability: As parents and community members, they designed Touchstone to be financially sound but never at the expense of people. It’s about long-term health over short-term gain. 

What Property Owners in DFW Love About Touchstone 

For DFW property owners, especially those managing Class A, B, or C communities, working with a hands-on partner like Touchstone brings rare advantages: 

A. Deep Local Knowledge

With over two decades in DFW property management, Luz and Joel offer unmatched neighborhood-level expertise. They understand rental trends, zoning nuances, and tenant expectations across sub-markets like Irving, Arlington, Plano, Garland, and Fort Worth. 

B. Owner Transparency

Touchstone provides clear, timely reporting and a proactive communication style. Whether you're a hands-off investor or an involved property owner, you'll always have insight into how your asset is performing—and what’s coming next. 

C. Efficient, Empathetic Tenant Relations

One of the most difficult aspects of property ownership is tenant management. Touchstone’s team, trained directly under Luz and Joel, blends professionalism with empathy—resolving issues quickly while maintaining positive tenant relationships that reduce turnover. 

D. Right-Size Operations

Luz and Joel have intentionally kept the business nimble. Touchstone is large enough to bring efficiency and tech-enabled operations, but small enough to remain responsive. There’s no call center maze here—just real people, with real answers. 

From Surviving to Thriving: Year 14 and Beyond 

Now in their fourteenth year, Touchstone has expanded well beyond its modest beginnings. With a team of dedicated professionals, a loyal client base, and a growing portfolio of properties under management, the company is thriving—not just in revenue, but in relationships and reputation. 

“We never wanted to be the biggest. We wanted to be the most trusted,” Luz says. “And now, we’re seeing that owners are drawn to that. They want a team that treats their property like their own.” 

Advice for New or Frustrated Property Owners 

Whether you’ve just purchased your first multi-family property or you’ve been disappointed by big-brand management firms, Luz and Joel offer this advice: 

• Look beyond the flashy software or sales pitch—ask who will actually answer your calls. 

• Prioritize transparency—you should always know where your money is going and why. 

• Think long-term—the right property manager will help you retain tenants, avoid legal issues, and build equity, not just collect rent. 

Touchstone’s approach is grounded in steady, sustainable asset care. That’s why many of their clients have been with them for years—and refer their friends and family too.  

A Team You Can Trust with Your Investment 

In a city where management companies often feel transactional or overly corporate, Touchstone Property Management stands out as a people-first, purpose-driven partner. 

Luz and Joel’s story is more than a tale of entrepreneurial success—it’s a reminder that when property management is done with integrity and intention, everyone wins: owners, residents, and the community. 

If you're a DFW property owner looking for reliable, professional, and personal property management—from Class A to Class C assets—Touchstone may be the team you’ve been looking for.